What an audience remembers after a talk is not the slide count but the one thought each slide left behind. Cram four unrelated topics onto one slide, and the brain spends its attention deciding what to look at instead of listening.
The demo's ✕ places four unrelated topics — sales, marketing, hiring, product — side by side on one slide. The ✓ keeps only sales large and pushes the other three to the edge as "next slide" — nothing is discarded, it is just split across slides.
Checklist: could someone summarize this slide in one sentence after seeing it for five seconds, are you forcing unrelated stories into one frame, can the rest genuinely wait for the next slide.
When to use
If a slide needs "and also" to introduce a second topic, that conjunction is the signal to split it into another slide.