A build is the "animate" feature in PowerPoint or Keynote — bullets, images, or shapes appear one at a time, on a click or on a timer. It keeps the audience from reading ahead and drifting away from what the presenter is saying.
The demo builds three sentences in — each line fades in while sliding up slightly. Compared with showing all three at once, a build visually tells the audience which sentence the presenter is on right now.
Checklist: is the entrance direction and speed consistent across the whole deck, did you keep it to a fade plus a small shift instead of a flashy spin, does the animation's timing match when the presenter actually moves to the next line.
When to use
Use it only when a slide walks through several points in order — building every slide makes the whole talk feel slower, not clearer.