Design Atlas✎Graphic, brand & print
Wordmarks, negative space, bleed, CMYK — the language of logos and print. — 23 entries
Bleed도련
Extra artwork printed past the trim line so a slightly off cut never leaves a white sliver at the edge.
CMYK vs RGB
Screens add light to make colour (RGB); print subtracts it with ink (CMYK) — so some of the vivid colours you see on screen simply can't be printed.
Spot color별색
A colour printed with one pre-mixed ink straight from the can, instead of being built from tiny dots of four process inks.
DPI / PPIDPI/PPI
At the same physical print size, fewer pixels packed into it look blocky and more look crisp — a file can look fine on screen and still fall apart in print.
Crop marks재단 표시
Small crosshair marks printed just outside each corner — telling the cutter exactly where the trim line is.
Overprint오버프린트
A setting that stacks the top ink directly on top of the colour beneath it, instead of clearing a gap first — so slight misregistration never shows white.
Knockout녹아웃
The default print setting that pre-clears a hole in the colours beneath, exactly the shape of whatever ink prints on top, so colours never mix.
Emboss / Deboss형압(양각·음각)
A finishing technique that presses paper with a metal die to raise (emboss) or sink (deboss) a shape — visible purely through light and shadow, no ink required.
Foil stamping박(箔)
Pressing a thin metallic film onto paper with heat and pressure — the one finishing technique that gets an actual metallic sheen, which ink alone can't fake.
Paper grain종이 질감
The same ink looks different depending on whether the paper is coated — coated stock is smooth and reflective, uncoated stock shows its fibre grain and soaks up more ink.
Moiré무아레
A rippling pattern that appears when two regular grids overlap at a slightly mismatched angle — a pattern that exists in neither grid alone.
Color matching system컬러 매칭 시스템
A numbering system for colour — name a colour by its number, and it reproduces the same regardless of paper, material, or printer.
Wordmark워드마크
A logo made entirely from the brand's name, custom-lettered so the type itself becomes the mark — no separate symbol needed.
Lettermark레터마크 (모노그램)
A logo built from just the brand's initials — a compact identity for names that are long or made of several words.
Emblem엠블럼
A logo where the symbol and lettering are fused inside one badge or crest, so the two can never be separated and used apart.
Pictorial mark픽토리얼 마크
A symbol that represents the brand with a single recognizable, literal image — no lettering needed to guess what it stands for.
Negative space네거티브 스페이스 (숨은 형태)
A logo technique that hides a second shape inside the empty background of the first, so one mark reads two ways at once.
Logo lockup로고 락업
A fixed pairing of symbol and wordmark with set spacing and proportions — used as one unit even when the arrangement changes from horizontal to stacked.
Clear space클리어 스페이스 (여백 규정)
The minimum empty margin nothing else may enter around a logo — measured in units of a part of the logo itself (X).
Brand guidelines브랜드 가이드라인
A single reference that fixes how the logo, color and type may be used, so the brand looks the same no matter who builds it.
Grid system (print)인쇄용 그리드 시스템
A grid of regular modules that print layouts like posters and brochures snap their text and images to, so the composition stays consistent even as the content changes.
Vector vs. raster벡터 vs 래스터
Vector shapes are drawn from math and stay crisp at any size; raster images are a fixed pixel grid that blurs or blocks up when enlarged — this is why logos are always archived as vectors.
Mascot logo마스코트 로고
A logo built around a character — often human or animal — that carries a personality, trading a bit of formality for friendliness and shareability.