An RGB value on screen or a CMYK ratio in print is a weak promise — "enter this number, get this colour" doesn't hold up well, because every monitor displays differently, and the same CMYK ratio prints differently depending on paper stock, press, and ink brand.
So the industry leans on a shared reference: a pre-mixed, numbered colour library maintained by a manufacturer. A designer specifies "this is colour No. 21," and instead of eyeballing a screen value, the print shop pulls the ink (or reproduction standard) already mixed to match that number — on paper, fabric, or plastic alike, the same number targets the same colour.
That's why brand guidelines list a matching-system number alongside "Primary: RGB #E4572E, CMYK 0/70/85/0" — as the medium changes from screen to print to merch, the number is the one constant the colour gets measured against.
When to use
Include a matching-system number in brand guidelines whenever a colour needs to stay consistent across print, apparel, and signage. For screen-only design, RGB/HEX alone is enough.