Where low-key pulls the fill to widen contrast, high-key does the opposite — fill lights nearly as strong as the key, often three or four soft sources at once, so no direction casts a noticeable shadow.
The lighting ratio approaches 1:1, and the frame reads bright and even throughout. Sitcoms, beauty and cosmetics ads, and news studios favor this style because shadows are exactly what would highlight a blemish or a wrinkle.
In CSS, keep the background bright and layer several faint radial-gradient highlights from different directions onto the subject. Go completely shadowless, though, and form disappears too — leave one very faint shading pass so the shape still reads.
When to use
Use it for a bright, approachable ad or tutorial, or beauty product shots. Reach for low-key instead when the goal is tension or mystery.