Started in 1896 when Italian economist Vilfredo Pareto observed that 20% of the population owned 80% of Italy's land. Quality-management scholar Joseph Juran later popularized it in business as "the vital few and the trivial many."
It doesn't need to be exactly 80/20 — the point is that **causes and effects are never evenly distributed**. In products, 20% of features drive 80% of usage; 20% of bugs cause 80% of incidents.
In UX this becomes the case for polishing the 20% of flows people use daily to a very high standard, and letting the remaining 80% simply work. Spreading equal craft everywhere quietly starves the paths most users actually rely on.
The demo shows a thick band connecting the left 20% of the "causes" bar to 80% of the "effects" bar.
When to use
Use this when prioritizing a roadmap. Check usage logs to find the real 20% first — guessing gets this wrong more often than not.