Early 19th-century advertising called these "grotesque" for looking strange, but 20th-century Swiss Style (Helvetica, Univers) turned sans-serif into shorthand for neutral, modern type.
Without serif ornamentation, strokes stay legible at small sizes and low resolutions, making sans-serif the safe default for screen UI, body copy, and labels alike. This site's own body font (Pretendard), macOS's San Francisco, Android's Roboto, and Windows's Segoe UI are all sans-serif.
It has fewer clearly bounded eras than serif, but is often split by feel into humanist (traces of handwriting), geometric (built from circles and lines), and grotesque (in between).
When to use
A safe default for almost all screen text used at varied, often small sizes — UI, body copy, tables, buttons.