A common typographic rule of thumb: English body text reads best at roughly 45–75 characters per line, ideally around 66. Shorter, and the eye breaks rhythm jumping lines too often; longer, and it takes real effort to find the start of the next line after finishing one — increasing the chance of re-reading the same line.
In CSS, setting `max-width` in `ch` units (based on the width of the digit "0") keeps roughly this character-count target even as font or size changes. Example: `max-width: 65ch`.
Because a single Hangul syllable block carries more visual density than a Latin letter, the same character count reads as more crowded — Korean body text is often kept narrower, around 30–40 characters, rather than the 66 used as a Latin benchmark.
When to use
Always worth setting when sizing a long body-text container. Narrow contexts like cards or sidebars are naturally short enough that it rarely matters.