A headset's screen holds two kinds of virtual elements at once: things that follow your head (head-locked — a battery indicator), and things pinned to one real-space coordinate that stay exactly there — a world anchor. A virtual sticky note left on a desk, a virtual painting hung on a wall: walk around them and they stay put.
This matters for immersion. Like a real object, a virtual one needs its position and angle to shift naturally with the viewer's perspective as they move — that reads as "it's really there." Follow the user instead, and it reads as a sticker glued to the screen, which breaks the illusion.
The demo orbits the camera slowly around a room while the floor grid and the object sitting on it never move — the same principle as the world staying fixed in place when you turn your head with a real headset on.
When to use
Use it for content that should feel like a real object — items placed in a room, location-based notifications. Status indicators that must always be in view go the other way, head-locked.