Editors set different speeds per segment with Premiere Pro's time remapping or clip-speed keyframes — often slowing right before the impact of an action and snapping back to speed at the moment of impact.
Because pitch shifts along with a sudden speed change, "Maintain Pitch" is usually switched on to keep voices from warping, and Optical Flow interpolation fills in frames so the ramp doesn't stutter.
Overuse makes a video feel gimmicky. Save it for one or two moments right before a climax, as a signal that says "pay attention now."
When to use
The length of the ramp itself is part of the rhythm — stretch it too long and tension turns into boredom.