Scale is the size relationship between a piece of furniture and the room around it; proportion is whether a single piece's own parts — arms, legs, backrest — look balanced against each other. Furniture that looks great in a photo often turns out wrong once it's actually placed, simply because it doesn't match the room's real ceiling height or footprint.
The easiest reference point is the human body. A sofa seat needs to sit near the back-of-knee height (roughly 40–45cm) to be comfortable to get in and out of, and a 25–30cm gap between tabletop and seat height is typical. Filling a large room with oversized furniture just narrows the walkways, and shrinking furniture to fit a small room can make it uncomfortable to actually use.
Measuring the room and ceiling height before shopping, then taping out a piece's real footprint on the floor, is far more reliable than judging size from a photo alone.
When to use
Measure the room and ceiling height before buying, and tape out the real footprint on the floor. Straying too far from human-scale measurements like seat height makes a piece uncomfortable no matter how good it looks.