A real split-flap board wraps a stack of physical half-cards, hinged in the middle, around a drum, and flips one down at a time to reveal the next character. On screen, you fake this by having each cell cycle rapidly through a handful of characters before stopping on the target — insert a few random intermediate letters between the current one and the target, and give each step a brief flip-like transition (a short rotateX, or an up/down slide).
What sells the real board's feel is that cells don't all stop at once — either they settle left to right in sequence, or entirely at random, giving the sense that "it's still computing." A start delay proportional to column index reads as a sweep settling left-to-right; fully randomized delays give the busier, more mechanical feel of the real thing.
There's no physical constraint forcing this on a screen — it's used purely for the trust and nostalgia of "information is being refreshed." Flapping every cell from scratch on every value change is usually too much; flap only the cells that actually changed and leave the rest still.
When to use
Use it for live-updating numbers or statuses — dashboards, leaderboards — where you want the change itself to feel trustworthy. For values that update often, don't replay the full animation every time; flap only the cells that changed.