Dead center feels stable but static and flat. Put the subject near a rule-of-thirds intersection (at roughly 1/3 or 2/3 of the width and height) instead, and the same photo suddenly has movement and the negative space reads as intentional.
It's exactly the grid overlay in camera apps and photo editors. On the web it guides where to position a person or logo inside a hero image, or where to crop a card thumbnail — in CSS that's object-position or background-position set near 33%/66%.
It's less a strict formula than a training tool for the instinct "avoid dead center." Plenty of shots actually work better with a golden spiral or a symmetric composition instead.