No single boid knows the shape of the flock. Each one only looks at its nearby neighbours and follows three rules: steer away from ones that are too close (separation), match the average heading of neighbours (alignment), and drift gently toward their average position (cohesion). From just these three local rules, fluid, leaderless flocking emerges.
That's emergence — complex group behaviour arising purely from simple individual rules interacting, with no central controller. Reynolds' own flocks flew and waddled across the screen in Batman Returns (1992) as the bat swarm and penguin army, work that earned him a Scientific and Engineering Academy Award in 1998.
Designers reuse it directly for interactive backgrounds, particle-logo animations, and crowd or bird AI in games. Rebalancing the three weights alone swings the feel from a loose scatter of butterflies to a tight, darting school of fish.
When to use
Use it for cursor-following particle backgrounds and particle-swarm logo reveals. Add spatial partitioning (a grid) for neighbour lookups once the count grows.