Blend a muted grey text colour with a short stretch of bright white in a gradient, and confine it to the glyph shapes with background-clip: text. Set background-size far wider than the text itself and loop background-position, and a bright band appears to sweep across the letters.
Where gradient text puts colourful brand hues front and centre, text shimmer keeps the letters a plain grey and highlights only the passing band of light — which reads naturally as "this text is being generated right now," the same grammar as light flowing across a grey skeleton bar.
Compared to shine sweep: shine sweep lays its band over an opaque surface like a card, while text shimmer masks that same band to the shape of the letters.
When to use
Use for a heading while an AI response streams in, or a headline waiting on data. Stop the animation and revert to plain text colour once loading finishes — leaving it shimmering forever undermines the "done" signal.