Layer text-shadow with the same colour but growing blur radii, and the centre stays crisp while the edges bloom outward — a glow. box-shadow works the same way for outlines.
It only reads correctly on a dark background — on a light one it's just a blurry smudge, not a glow. Adding an irregular flicker animation sells the unstable feel of a real neon tube.
When to use
Use for brand accents, event pages, dark-mode-only emphasis. Avoid it in body text — legibility suffers.